IF, The Code Every Man Used to Know - Nat Galloway
You may have heard of Rudyard Kipling’s poem If. It is one of those pieces of writing that gets passed around like a motivational quote. Shared on social media. Printed out. Quoted in speeches. Read at military ceremonies and funerals. But most people do not actually read it properly. And even fewer live by it. Because IF is not really a poem. It is a standard.




