
A lot of people say eating healthy is expensive. That going to the gym is expensive. That coaching is expensive. But most people are looking at this completely wrong. ...more
Mindset
January 02, 2026•2 min read

You're going to set too many goals. I know this because I've worked with hundreds of high achievers, and the pattern is predictable. You'll look at 2025, identify everything that didn't go perfectly, ... ...more
Mindset
December 31, 2025•4 min read

Most people don’t fail because they aren’t capable. They fail because, at some point, they’re surprised by how hard it is. They expected progress to feel cleaner, smoother, more rewarding. And when ... ...more
Mindset
December 29, 2025•2 min read

You feel it during hip thrusts. Maybe 2 out of 10 in your lower back. Not enough to stop. Barely enough to mention. So you don't. Three weeks later, it's a 4. Then a 6. Then you're texting me about "s... ...more
Progress
December 26, 2025•4 min read

November and December are the ultimate stress test for your systems. If your approach only works when conditions are perfect, November-December will expose that immediately. ...more
Progress
December 24, 2025•5 min read

You're tracking your protein. You're training consistently. You know the numbers matter. Yet your results don't reflect the effort you're putting in. Let's talk about what actually matters and how to ... ...more
Nutrition
December 22, 2025•7 min read