
One of the most common expressions of ego in the gym is this idea: “If someone doesn’t bench as much as me, their opinion is invalid.” It sounds ridiculous when said out loud, yet it quietly governs a... ...more
Mindset
January 16, 2026•3 min read

Last week, a client reached out about a multi-day conference he was due to attend. Seven in the morning until eight at night, back-to-back sessions, no gym access. His question wasn't about motivation... ...more
Progress
January 14, 2026•4 min read

Most people aren’t failing because they’re lazy. They’re failing because they’re obsessed with shortcuts. They want the fastest plan, the newest method, the six-week reset that promises to undo years ... ...more
Progress
January 12, 2026•2 min read

You've trained for 16 weeks. You're in the best shape of your life. Your squat has never felt better, and you hit 315 kg for a triple in training two weeks ago. So naturally, you're planning to open w... ...more
Mindset
January 09, 2026•4 min read

I’m not one for New Year’s resolutions. Not because change is pointless, but because using January 1st as a trigger is usually a lie we tell ourselves. If you actually cared, you wouldn’t have waited.... ...more
Mindset ,Progress
January 07, 2026•2 min read

You run quarterly performance reviews for your team. You track KPIs. You analyze what's working, what's not, and adjust your strategy accordingly. Then you step into the gym, train inconsistently for... ...more
Mindset ,Progress
January 05, 2026•4 min read