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The question I asked 3 clients this week - Olivia Oneid
This week I had three separate conversations that all circled the same thing: what does "doing your best" look like when your life isn't cooperating? ...more
Mindset ,Progress
August 17, 2026•2 min read
Moderation Over 'Fuck It'
I had a client win this week that I haven't stopped thinking about, and I want to walk you through why. She had ONE serving of Ben & Jerry's. Put the tub back in the freezer. Went on with her day. Sou... ...more
Mindset
July 24, 2026•3 min read
Daily Beats Heroic - Paul Oneid
The instinct to go heroic is understandable. Heroic feels like commitment. It signals seriousness. It also fails almost every time, for predictable reasons. Heroic depends on conditions staying perfec... ...more
Mindset ,Progress
June 29, 2026•3 min read
I didn't follow my plan this week. I followed my values instead. - Olivia Oneid
Monday morning, I had a workout scheduled before catching my flight home. I skipped it because I stayed the night at my best friend's, someone I see maybe once or twice a year if we're lucky, was sti... ...more
Mindset
June 22, 2026•2 min read
The Sofisticated Sell - Paul Oneid
The fitness industry has built a sophisticated mechanism for selling quick fixes to people who are too smart to fall for quick fixes. The move works like this. First, introduce a problem you didn't kn... ...more
Mindset
June 08, 2026•4 min read
Your confidence isn’t a body fat percentage - Olivia Oneid
I want to share something I don't talk about enough. There was a period in my life when I was in the best shape I'd ever been in. Objectively. And I was miserable. ...more
Mindset
June 01, 2026•3 min read
